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Boomers: Will You Pay More to Eat Healthy?

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Tags: baby boomers

Most baby boomers say "yes" to eating healthy; "no thanks" to paying more for healthful foods when dining out.

New research from the NPD Group says 70% of baby boomers don't expect to pay more for healthier fare on the restaurant menu. Their recommendation to restaurants is keep consistent pricing on healthy and less health options.

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